THE ALDEN ECHO ALDEN, NEW YORK MONTHLY
Community newspaper
Digital edition
Current Edition

Available in print and digital

Issue 2 Advertising Commitment · Nov–Jan 2026–27 · Selectable digital form
Download printable PDF
November & December Holiday Gift Guide

Shop local this holiday season

Think Local All Season Long · aldenecho.com

Runs2MonthsNov + Dec

One small price puts your shop in both our November and December issues, and we do the layout for you.

Get in the November issue: order by Monday, Oct. 26. Missed it? No problem. Orders after Oct. 26 run in our December holiday issue, same price.

Order byMon., Oct. 26
November issueThu., Nov. 5
December issueEarly Dec.

1. Pick your spot One price, runs in BOTH the November & December issues

A full page holds about 4 Spotlights, 6 Featured & 12 Listings. If fewer shops sign up, it runs as a half page. First come, first served.

2. Pay

3. Upload your ad

Send your logo, gift photos, item names & prices, hours, address & phone, and your deal line (Spotlight). JPG, PDF, GIF or INDD. New gift ideas or deal for December? Tell Rob by mid-November.

Upload opens after you pay.

Paying by check? Still welcome. Mail it to The Alden Echo, Box 102, 13186 Broadway St, Alden, NY 14004. Cash or invoice: call 707-502-6696 or email editor@aldenecho.com.

Advertising commitment / insertion order

Monthly print + aldenecho.com · Issue 2 · November 2026 – January 2027 · ~1,000 copies · B&W. Choose one size in column A or B, then medium and payment details below. October Issue 1 sales are closed for new buys

We work to keep our ads relevant to our community and our neighbors. You can help sustain that by advertising with us. Advertisers get unlimited access to the Alden Echo website from the time they check out until 30 days after their ad run ends.

How to use: Pick one placement in column A (single month: choose Nov 2026, Dec 2026, or Jan 2027 below) or column B (Nov–Jan charter, −15%, total for all 3 months). Optional print+online add-ons use the same period. Totals update as you select. Pay Now emails a commitment summary, then opens Stripe Checkout for the full amount.

1. Advertiser

Preferred contact

2. Ad size (pick ONE)

Print live area on 11″ × 17″ with 0.25″ margins is 10.50″ × 16.50″. Verified print footprints (W × H inches @ 300 dpi (Dots per inch), CMYK/PDF preferred): Full 10.50″ × 16.50″ · Half 10.50″ × 8.25″ · Quarter 5.25″ × 8.25″ · Eighth page 5.25″ × 4.125″ · Business card 3.50″ × 2.00″ · Calendar strip 10.50″ × 1.50″. Eighth page is one eighth of that live area; business card is 3.5 by 2.00. Digital sizes are listed only in the Measurements column below as pixels.

Every advertiser who buys a print ad gets a free spot on the sponsors page.

Column B (Nov–Jan charter) covers all three months — no month pick needed.

Placement A · single monthNov / Dec / Jan · check → total B · Nov–Jan chartercheck → 3-mo total (−15%) Measurements
Full page 10.50″ × 16.50″ · 300 dpi (Dots per inch)
Half page 10.50″ × 8.25″ · 300 dpi (Dots per inch)
Quarter page 5.25″ × 8.25″ · 300 dpi (Dots per inch)
Eighth page 5.25″ × 4.125″ · 300 dpi (Dots per inch)
Business card 3.50″ × 2.00″ · 300 dpi (Dots per inch)
Calendar strip 10.50″ × 1.50″ · 300 dpi (Dots per inch)
Site banner (web) RGB PNG/JPG · 728 × 90 px banner (one file for all web banner spots)
Homepage in-content ~390px wide (phone content) · RGB PNG/JPG · 2× optional
Web ear RGB PNG/JPG · digital ear unit

Prices subject to change. Issue 1 (October) rates are closed for new sales.

Issue 2 print ad footprints on 11×17 tabloid Print ad sizes · 11″ × 17″ tabloid Live area 10.50″ × 16.50″ (0.25″ margins) Issue 2 list rates · one scale Full 10.50×16.50 · $200 Quarter 5.25×8.25 · $90 Half page 10.50×8.25 · $140 Eighth 5.25×4.125 · $65 Calendar strip 10.50×1.50 · $55 Trim 11″×17″ · dashed = live area · nested at same scale Same scale (not nested) Business card 3.50×2.00 · $40 Eighth page 5.25×4.125 · $65 300 dpi · CMYK/PDF preferred advertise@aldenecho.com · no sports box
Scaled 11″ × 17″ page mockup: Full, Half, Quarter, Eighth, Business card, and Calendar strip footprints at Issue 2 list prices.
Phone mockup of The Alden Echo homepage showing a mid-scroll in-content ad between Featured and Recently sections
Homepage in-content on a phone (~390px) - mid-scroll between Featured and Recently.

Print + online add-ons (optional, in addition to a print size above; prices follow the same period column as your size pick):

Add-on With single-month print With Nov–Jan charter print How it works
+$15.00 +$45.00 ($15×3) Add to print total (bundled web rate)
+$85.00 +$216.75 ($85×3×0.85) Add to print total (bundled web rate)

3. Placement medium (pick one)

4. Amount due (auto-calculated)

Print / primary
$0.00
+ Online add-on
$0.00
Grand total due
$0.00

Pay Now opens Stripe Checkout and charges the full grand total today (no partial payments). A commitment summary is emailed to the newsroom first.

Checks: The Alden Echo (or as directed). Commercial ad buy in a for-profit paper - not a tax-deductible donation.

5. Artwork

See your artwork on a phone (~390px homepage in-content slot)

THE ALDEN ECHO
Alden, NY
Featured
Advertisement

Upload a JPG or GIF above to preview your ad here. PDF / INDD show filename only.

Recently

Accepted: JPG, PDF, GIF, INDD. Keep uploads under about 8 MB when possible. Large InDesign packages or linked folders: email the file to advertise@aldenecho.com (CC editor@aldenecho.com) and note your business name.

6. Notes & commitment

By submitting, I confirm this business is committing to advertising in The Alden Echo for the size, period, medium, and amount selected above, and that I am authorized to make this commitment.

Download printable PDF

Pay Now emails your commitment to advertise@aldenecho.com (CC editor@aldenecho.com), then opens Stripe Checkout for the full grand total. Rob Owens · aldenecho.com